Sales techniques

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

How to sell your products or services to other businesses, including how to pitch for contracts, selling the benefits and how to close a deal.

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business

We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.

If all you do when selling is list a product's features, you'll bore potential buyers and you're unlikely to get the sale. Try this approach instead.