Forum - Twitter: How do you use yours?
Twitter: How do you use yours?
Mon, 01/03/2010 - 11:33 — FishBowl
I think that it's important to be really natural with Twitter. It's about, in my opinion, creating a personality behind the brand. So I wanted to share my thoughts in the hope that I could get some feedback and find out if and how you guys are using Twitter.
So, I manage www.twitter.com/fishbowlhq which is the main Twitter account for http://www.inafishbowl.com. I find Twitter to be a fantastic tool firstly for giving real time, regular updates from all 3 Fishbowl businesses. So, I retweet what @fishbowlone, @fishbowltwo and @fishbowlthree are saying, as well as tweeting about new blog posts and videos. Further to this, I ask questions and seek opinions about what's happening with the businesses.
Aside from this, however, I like to get involved with and interact with people who I find interesting with regard to my target audience - people who say interesting and relevant things that might also interest my followers, so I retweet them. I also get involved in conversations and give my opinion - I particularly enjoy #watercoolermoment which gives businesses a chance to take a break and chat. By retweeting, I gain relationships with interesting people too.
Finally, I like to give a human feel to my Twitter by adding the occasional informal, chatty tweet, perhaps about my weekend or the weather - anything to show that I'm not just a robot.
How does everyone else feel about Twitter? How do you market your business through it?
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I use twitter with both my work account (@iboxsecurity) and my personal account (@seanprice) with my personal being the most popular where i spout all type of rubbish between the boring "going to the shops for junk food" to informative links, conversation and help to people who are interested in the same topics as myself. This has enabled me to gather a medium sized following but people who I can converse with and not once pushed my business to them yet have made many sales, speaking gigs bookings and more from them in the years I have been on the service.
Lately I have done a couple more talks at business conferences all about helping businesses utilize social networking such as twitter for their business.
I wrote some tips and brief information for startup donut lately be sure to take a look: http://www.startupdonut.co.uk/startup/sales-and-marketing/how-using-twit...
We use Twitter to contact with other business and people, announce new blog items, special offers, mention projects and clients work and keep in contact with as many relevant people as possible. Its amazing how its growing so quickly and every business needs to at least have a presence. Follow us https://twitter.com/Print_Republic
www.printrepublic.co.uk
How I use Twitter in 140 characters:
To share info on #workingfromhome & #coworking as I believe passionately in both. I tweet personal bits too as I like reading other people's
We started our @GradwellTweets Twitter account when we integrated a feed into the redesign of our website last summer. Our general idea was to open up and give some personality to the business, while promoting news, articles or offers.
I've come to understand that Twitter is a conversation and the same etiquette that you'd adhere to in real-life applies. You wouldn't approach someone at a networking event, throw sales messages at them and then completely ignore them. You need to introduce yourself, let them know more about you and your business, then you can occasionally drop in sales messages.
I try and engage with our followers as much as possible and find that asking them questions gets the most reaction from them - and always reply to their tweets to you! Its also a good idea to partake in popular #hashtag trends such as #followfriday, #bemyguest or #watercoolermoment - showing you're using Twitter to communicate not sell.
"I've come to understand that Twitter is a conversation and the same etiquette that you'd adhere to in real-life applies. You wouldn't approach someone at a networking event, throw sales messages at them and then completely ignore them. You need to introduce yourself, let them know more about you and your business, then you can occasionally drop in sales messages."
I think this is really good advice - it's definately got to be a balance of sales and other messages.
We have only really just started on twitter but we are using it as a mixture of giving news highlights relating to our business sector (intellectual property) and personal comments so that our Client's get to know a bit more about us. So far the feedback has been good.
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