Online social marketing

Good little intro - thanks. I've found it helpful, particularly with B2B clients, to map social media against the sales funnel, where from a new business perspective, social media has critical impact in the first three stages of the sales funnel. That is, Awareness, Interest and Evaluation. From a social media perspective, you need to do the following:

To generate awareness: ‘Be There’ find out where your prospects hang out online and have a presence there.

To convert awareness in the interest: ‘Be Relevant ‘ provide information that is useful or controversial to pull people into your content.

To make it through evaluation: ‘Be Proven’ provide case study and testimonials at every turn online, ideally with other people talking on your behalf.

For more on this and some tips to get you started, you might be interested in:
http://www.clear-thought.co.uk/in_thought/art/19/