Promote your business

This page provides an overview of the different ways you can promote your business. It covers topics such as sales techniques, market research, creating and optimizing a website, and developing a marketing strategy.

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

How to market your new business, including doing a SWOT analysis, developing a marketing strategy, creating a marketing plan and hitting sales targets

An essential guide to customer databases, direct mail and email marketing for small businesses.

Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.

Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

Social media has transformed the way businesses talk to customers online. We explain here how social media can help your business.

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.

If you want to secure positive coverage about your business, you have to present the media with a good story. We explain the golden rules.