Your marketing strategy

Successful businesses are based on implementing successful marketing strategies. Read about the steps that you need to follow.

How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results

Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

Jake Xu of creative design and brand communications agency Ready explains the benefits of planning your approach to marketing.

A guarantee can help remove a customer's concerns when making a purchase. Should you offer a guarantee that goes beyond the statutory customer rights?

Claudia Gillow, founder of Frome-based clothing retailer Deadly is the Female, explains how her business attracts punters.

Lucinda Bruce-Gardyne of Edinburgh-based Genius explains how she began selling her range of gluten-free bread to major supermarkets.

How can a small business get their products stocked by major, high-street retailers? One such business shares their inspirational success story.

Rekha Mehr, founder of Pistachio Rose, explains how she got her delicious products onto the shelves of one of the world's most famous shops.