Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

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The importance of quality assurance

Quality assurance is paramount in the development of new products. It helps build brand reputation, customer loyalty and minimises the risk of launching new products.

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FAQs

How to get packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

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FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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Preparing for ISO 9000 - checklist

The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.

Product designer uses design software to develop new products
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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.