Research your market

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

The top 20 questions that market research could help you answer - on everything from product and packaging to branding and price

Quantatitive research is about using polls, surveys and questionnaires to gauge customer opinion and gather feedback on your brand

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.