LinkedIn has been the corporate social network for as long as social media has been around.
Are you using LinkedIn as a database of virtual business cards? Do you post but only get a little bit of engagement? Have you struggled to know who you should connect with and who is a waste of time?
A robust LinkedIn strategy is essential for any professional interested in improving future job prospects, generating new leads or establishing themselves as an expert in their field.
If you're new to LinkedIn, want to improve your profile's visibility and impact or want to turn your profile into a lead generating tool, this is the course for you.
About the course
Alastair Banks will take you through this step-by-step guide on how to build a profile that stands out from your competitors, a strategy that positions you as a thought leader and expert in your industry and a way of building your connection numbers so that opportunities find you rather than you having to find them.
The course will help you understand what it means to have a "better profile" and what it takes to "gain an edge" over your competitor. You will learn a proven LinkedIn strategy that makes you destined for success as well as methods for building those all-important connections.
Sign up today and learn how to create a profile that gives you the edge, a strategy for business development and lead generation.
| Who's this course for? | Founders, Directors, Leaders and Experts in a particular niche |
| How long is the course? | 1.5 hours |
| Is there a time limit? | Progress at your own pace |
| What's included? |
A series of short, bite-sized videos covering:
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| LinkedIn Masterclass course price | £95 |
About the instructor
Alastair co-founded Optix Solutions, a digital marketing agency when he was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 20+ years that company has grown into one of the leading digital agencies in the country, employing around 20 people and working with the likes of the Met Office, The NHS, Waterbabies, Stags Estate Agents and London Business School.
Alastair has spoken and coached at events all over Europe. He has taught on Exeter University's MBA as well as the prestigious MBA program at London Business School on the topic of personal branding.
His own website showcases his work including two online masterclasses (this being one) which have been taken by more than 20,000 people across 163 countries. He has a keen interest in entrepreneurship and sits on the board of a number of other companies as well as being seen as a trusted adviser to both local authorities and charities up and down the country.
Alastair lives in Exeter with his wife, two children, his dog Freddie and cat Wilbur. He's a fanatical skier and supports West Ham as Exeter Chiefs. You can find Alastair on almost every social media site and he’s always ready to lend a hand or give some advice so make sure you reach out.