Marketing foundations: ecommerce

Marketing foundations: ecommerce
Ecommerce allows your customers to buy products at the touch of a button. The challenge is to persuade customers to buy from your website rather than your competitor's site. A well-planned and robust ecommerce strategy will help you attract, convert and retain online customers.

About the course

In this LinkedIn Learning course digital marketing consultant Sam Dey reveals the marketing tactics and tools you need to increase conversions and revenue. Discover how to build an effective ecommerce site that leverages platforms that customers already love, like Amazon and eBay. Learn how to take advantage of free traffic, and how paid traffic fits into your marketing mix. Finally discover how to optimise touchpoints throughout the marketing funnel - from email to product landing pages - to increase your conversions.

Who's this course for?

Everyone

Level: Beginner

How long is the course? 1 hour 2 minutes
Is there a time limit? Progress at your own pace
What's included?
  • Ecommerce
  • Online marketing
  • Ecommerce optimisation
  • Online lead generation
  • Certificate on completion
Course price One-off fee of £22.99 or start a one-month free trial of LinkedIn Learning.

About the instructor

Sam Dey

Sam Dey is an entrepreneur, consultant, and instructor specialising in digital marketing. After initially attaining success in the ecommerce space - selling physical products on Amazon, eBay, and Gumtree - Sam decided to share his digital marketing know-how by starting a blog, Deytips.com. He also created a YouTube channel that provides professionals with weekly marketing tips. As a blogger, consultant, and instructor of online courses, Sam helps entrepreneurs adopt simple but effective digital marketing strategies that can help them increase leads and sales.

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