Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time.
About the course
This LinkedIn Learning course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.
| Who's this course for? |
Everyone Level: Beginner |
| How long is the course? | 32 minutes |
| Is there a time limit? | Progress at your own pace |
| What's included? |
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| Course price | One-off fee of £25 or start a one-month free trial of LinkedIn Learning. |
About the instructor
Luan Wise
Luan is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM). Over the past 20 years she has worked with clients including Hilton, Royal Mail, and the University of Cambridge, and continues to provide hands-on strategic consultancy on a project or retained basis. She has worked across a variety of B2B and B2C, in sectors including office supplies, postal services, telecoms, recruitment, facilities management, manufacturing, higher education and professional services.
She is one of the world's first lead trainers for Facebook's Blueprint programme, trusted to deliver training as part of Google's Digital Garage initiative, and on behalf of the Chartered Institute of Marketing, B2B Marketing, and Call Centre Management Association.
Luan is also the author of self-published book 'Relax! It’s Only Social Media' which won a National Indie Excellence Award and her social media planner was listed by the Independent as one of the nine best books for entrepreneurs. She is currently collaborating on an academic research project with Warwick Business School to guide the second edition of her book (publication date summer 2022).